Most startups fail. This is the base for Eric Ries’s thought in this book and this comes from his own startup failure. But according to Eric many of those failures are preventable if we just understand the mechanics of a startup and the entrepreneur. Eric also want to redefine the entrepreneur as not just the […]

This biography is massive, it is more than four times longer than the The Steve Jobs way I read end reviewed some weeks ago. It ends after 25 hours and 7 minutes! But, it never drags on, never gets boring or uninteresting. There is a good flow in the story. It is not told in […]

Danish marketing guru Martin Lindstrom take us on an interesting and fascinating journey in marketing psychology and the tricks that companies play to get us to buy. It starts as early as how we are influenced by brands even before we are born and the rest is just as thought-provoking and often quite funny, especially […]

On the morning we all learnt about the death of Steve Jobs I decided it was time to pay for and download this titel that had been in my wish list for some time. The author is the former senior vice president of Apple, Jay Elliot who was responsible for corporate operations and overall business […]

I first heard about this book when reading Delivering Happiness as Tony Hsieh give it lots of credit and is, at least to some extent, responsible for Zappos’ success. As it was not available in audio format until recently I postponed getting it. It is now available for free download at http://www.triballeadership.net/. Tribal Leadership is […]