Danish marketing guru Martin Lindstrom take us on an interesting and fascinating journey in marketing psychology and the tricks that companies play to get us to buy.

It starts as early as how we are influenced by brands even before we are born and the rest is just as thought-provoking and often quite funny, especially as you realise how often you are tricked… And this is in every aspect, not just placements and image but also sound and smell.

This is the sort of book I really like as it challenges my ideas and preconceptions, and I will most definately listen to it again very soon.