This book was published in 1995 and it shows. It is clearly dated in many parts but if you look (read or listen) beyond that, Jay Levinson and Seth Godin deliver a set of really useful tips and ideas.
Even if I’m very much in the IT and e-commerce industry there are definitely good stuff in here that I’ve used a bit of my creativity to tweak into new features on my websites… Just take in the messages and not the delivering technologies.