Danish marketing guru Martin Lindstrom take us on an interesting and fascinating journey in marketing psychology and the tricks that companies play to get us to buy. It starts as early as how we are influenced by brands even before we are born and the rest is just as thought-provoking and often quite funny, especially [...]
On the morning we all learnt about the death of Steve Jobs I decided it was time to pay for and download this titel that had been in my wish list for some time. The author is the former senior vice president of Apple, Jay Elliot who was responsible for corporate operations and overall business [...]
I first heard about this book when reading Delivering Happiness as Tony Hsieh give it lots of credit and is, at least to some extent, responsible for Zappos’ success. As it was not available in audio format until recently I postponed getting it. It is now available for free download at http://www.triballeadership.net/. Tribal Leadership is [...]
This summer (well, the last year actually) has been somewhat special for me. This has been a year of many, many new friends, and close ones at that, and I give social media a lot of credit for that. The expression IRL (in real life) has been questioned by some, meaning that the life on [...]
As one goes through life, in my case mostly business, one come across so many issues and obstacles that one could/should do something about. For the the past year and a half I have begun working on at least the following four start-up ideas or let us just call them projects – that take off [...]
